a case study

Case Study:
Step Ahead Footwear

Specialty retailer of premium orthopaedic footwear in Calgary

Our Challenge

Deliver an online store that focuses on the products while highlighting the company history

Migrate existing store from Wix to Shopify
Custom landing pages for company and services info
Setup and training of Shopify POS

Our Challenge

Deliver an online store that focuses on the products while highlighting the company history

Migrate existing store from Wix to Shopify
Custom landing pages for company and services info
Setup and training of Shopify POS

Step Ahead Footwear website on multiple devices

We discovered RS Creativ when we were looking to add an e-commerce sales channel to our retail operation. Our project required a tight timeline, but Ryan and Brennon completed our store in a timely manner and on budget, even with barriers. They were professional, tailored their service offerings specifically to our needs, and maintained clear communication the whole time. RS Creativ built a foundation for autonomy so we can update our own website with ongoing support and guidance from them as we grow our online presence.

Stacey McRae-Arbuthnott

Co-owner, Collective - A Craft Beer Shop

Ignite gives confidence and power to expand retail operations.

For over 20 years, Step Ahead has been serving Calgarian's by offering comfortable, orthopaedic footwear and custom shoe repair services through traditional retail stores. When their recently added Wix e-commerce sales channel was added, they quickly realized it wasn't performing to their expectations and they needed help. In addition, Step Ahead needed help selecting and integrating their first ever inventory management and retail POS system.

Our Solution

After meeting with the Step Ahead team, it was clear that Wix was not going to serve their needs of growing and competing in the Calgary market. We chose our Jump plan and migrated their website, and entire 500+ item catalog, to Shopify. Providing a fresh new logo and premium customized theme rounded out the look for the new store.

We chose to integrate Shopify POS Pro for their retail stores and provided hands-on in-store consultation for scanning their inventory into the new system, and provided training to give them the confidence to run their store day-to-day.

To highlight the company's 20 year history and unique shoe repair and fitting services, we interviewed the store owners and created custom pages with rich content that engages with consumers. Topping this off is a custom build contact page with local SEO best practices built-in to maximize local shoppers searching on Google and an in-depth social media strategy and playbook.

The Results

Step Ahead has a proper online store that easily converts visitors to customers through a thoughtful user experience and interface design. A robust menu ensures visitors can find what they want quickly and effortlessly.

The new in-store Shopify POS Pro system allows the team to confidently manage their in-store and online inventory from a single point of record. And the new Shopify store allows further engagement with customers with value added services such as local delivery and curbside pickup.

Best of all, Step Ahead now has a solid foundation with which to build upon and help them grow in the Calgary and online market.