Effective Email Marketing for Shopify Stores
Promote your store to a growing base of loyal customers and via end-to-end email marketing support from specialists who understand your brand.
email marketing
Reach the right customers at the right moments.
Put personalized content in front of your ideal customers at the moments when they make critical buying decisions. Trust us to create timely, relevant campaigns that deliver measurable results.
Engaged Email Lists
Use segmenting and buyer personas to achieve higher open rates, more click-throughs, and a lower bounce rate.
Targeted Campaigns
Plan and execute a calendar for all emails and follow-ups, supported by topic research that ensures your subject lines and copy always land.
Improved ROI
Use A/B testing and campaign tracking to refine future campaigns and improve performance.
Email marketing that delivers.
Discover the unique opportunities and challenges for your growing business.
The RS Creativ team is truly outstanding. Their communication is prompt and thorough, they are organized and on top of everything, and they always deliver on time. Every experience with them is a positive one, and it's important to have a team like them that you can rely on.
Celina Pecchia
Director of Advisory Services, The Well Creative Consultants
HOW IT WORKS
A strategic & conversion-centric approach to email marketing.
Refining your audience and dialing in the messaging gives your emails maximum impact. Here’s how our support drives superior results.
Detailed Buyer Personas
- Create buyer personas based on your email list and customer data.
- Craft campaigns that address specific concerns and provide real value to recipients.
Compelling Copy
- Create positive and memorable impressions with clear, consistent messaging.
- Master your brand’s voice and use it to reach recipients more effectively.
- Inspire decision-making and foster long-term customer loyalty.
Comprehensive Campaigns
- Use automations like back-in-stock notifications to make email efficient and scalable.
- Produce weekly newsletters and segmented series based on specific products or promotions.
Tracking
- Monitor KPIs like open/click rates and conversions to get the inside track on each campaign’s performance.
- Use A/B testing to make sure future changes have the right impact.
Growing your brand doesn't have to be intimidating.
Discover the unique opportunities and challenges for your growing business.
FAQ
Frequently asked questions about email marketing.
What email automations work best for eCommerce?
There are lots of different email automations you can set up for Shopify stores, but some of the most useful include:
- Abandoned cart emails
- Back-in-stock notifications
- Welcome series
- Birthday emails
Does my Shopify store need an email newsletter?
Newsletters are vital tools for brand-building, since they give you an opportunity to share relevant content and establish yourself as a thought leader in your niche. High-quality newsletters also prime recipients for your sales emails by conditioning them to look for your messages and open them.
What KPIs matter most for email marketing?
The best ways to gauge the effectiveness of your store’s email marketing campaigns include:
- Open and Click Rates: These are good benchmarks for general engagement. A high open rate usually means your subject lines are compelling, while a high click rate implies that the content of your emails drives readers to take action.
- Conversion Rate: This measures the percentage of recipients who complete a given action, like making a purchase or completing a survey. High conversion rates mean your emails are being read, and that they’re supporting sales or other goals.
- Revenue per Email Sent: RPE divides the total revenue generated from a specific email campaign by the number of emails delivered, and represents the overall ROI of your email marketing efforts.
- List Growth Rate: This measures how quickly your email list is growing so you can make sure your campaigns continue to expand your reach.
- Bounce Rate: This indicates the percentage of your emails that weren't delivered successfully, and can help you flag problems with your email list quality or deliverability issues.
- Unsubscribe Rate: Some unsubscribes are normal, but a high rate can alert you to issues with your content or the frequency of emails.
Why can’t I do my own email marketing?
No one’s going to stop you from sending your own emails—but if you’re trying to grow your store into the millions, you probably don’t have the time.
The larger and more successful your store becomes, the more complicated your email marketing gets, and the more support you’ll probably need. The specialists we use know the ins and outs of email marketing so that you can save time while enjoying better, more cost-effective results.
The larger and more successful your store becomes, the more complicated your email marketing gets, and the more support you’ll probably need. The specialists we use know the ins and outs of email marketing so that you can save time while enjoying better, more cost-effective results.
What if my store has never done email marketing before?
No problem. RS Creativ can provide essential support by helping you define your target audience, capture opt-in leads to grow your email list, and set up standard automations to establish an effective cadence for your messaging. Then we’ll use the data we gather from these early campaigns to help your future campaigns go deeper and deliver better results.
What email marketing support do established Shopify stores need?
Established stores usually benefit most from making their email marketing more efficient and scalable. We use data-driven insights to enhance the ROI of your campaigns by boosting personalization and interactivity, while using automations to save time and reduce unnecessary overhead.
About US
Why choose us?
Because you need a team that's been there and done that.
We bring over 3 decades of in-the-trenches retail, creative, and marketing experience to the table every day for our clients. And we deeply understand the struggles you're facing as a growing e-commerce business:
Adding an online sales channel to an existing retail business
Managing the daily tasks of an e-commerce store
Attracting and retaining qualified customers
Improving customer experiences with technology
Tell us about your challenges.
Share your story, ask questions, and see if we're a good fit for each other.