A CASE STUDY: KOLOR TWIST

Migrating from Squarespace to Shopify boosts online sales.

A complete website migration with a fresh new look immediately improves online sales for Kolor Twist.

INDUSTRY
Health & Beauty
WHAT WE DID
Purple™ Audit
Design & Develpment
Support & Management
VIEW WEBSITE
Screenshot of the homepage of kolortwist.com

Kolor Twist is a leading hair and skincare salon in Calgary, with an established history of over 3 decades. Being in business for this long requires adaptability and determination. It's for this reason Krista and Marilyn reached out to RS Creativ to help bring a fresh look to their online store.

With their old website and online store being built with Squarespace, the migration to Shopify focused on a few key aspects:

  1. Migrate as much business history (customers, orders, etc.) as possible
  2. Improve the look and feel of the new website with increased branding
  3. Build a solid foundation for future digital marketing initiatives

Guided by our proven audit and strategy process, we began mapping the migration end-to-end. Migrating the customers, orders, and product catalog, and building the brand new website in Shopify took place in tandem, which allowed for a speedy 60-day transition from old to new. Rounding out the project is our tailored monthly support and management services.

Project Objectives

Increase Online Sales

Improve online sales via a fresh new look and improved merchandising.

Improve Customer Experience

Create an easy to navigate and discoverable website that maximizes conversion.

Improve Busines Ops

Create modern, practical processes for managing day-to-day business operations.
GROSS SALES
+74%
CONVERSION
+284%
organic sessions
+57%
ORDERS
+150%
Desk with computer

Audits & Strategy

Our initial assessment of the project uncovered several critical issues:

  • Outdated tech stack and Shopify theme
  • Inconsistencies within the product catalog, ranging from titles and descriptions to images
  • Inefficient internal processes for verifying customers' age, purchasing, reporting, and forecasting sales
  • No clear goals or objectives for growth

We addressed these issues by creating a comprehensive long-term growth plan, including goals planning, aiming to tackle both technical and operational challenges while strategically guiding the project towards future scalability and efficiency.

PURPLE™ AUDIT

We made a complex process simple.

Migrating a website to a different platform can be daunting, but our Purple audit program gave use all the answers we needed and laid out all the steps:

Determine Data to Migrate

Identified all data and materials to migrate to Shopify, including previous orders, customers, images, products, and any relevant website content.

Identify Opportunities for New Website

Gather key information from past business performance, involved team members, and establish project goals.

Unique Tech Stack & Process Challenges

Put plan in place to integrate certain apps and decommission others while building custom solutions to fill gaps where apps don't exist or aren't cost effective.

Very Little In-House Expertise

Ensure the Kolor Twist team had the necessary support at key stages to make the migration as smooth as possible.
Screenshot of the product page of kolortwist.com
Entering this relationship we knew nothing about e-commerce and Ryan and Brennon have patiently walked us through each step building a vibrant new e-commerce site for us and our customers.
Krista Leitl & Marilyn Murphy, Owners, Kolor Twist
Screenshot of a collection page of kolortwist.com
I cannot say enough about these two, we will be continuing our relationship with RS Creativ bringing our e-commerce to new levels.
Krista Leitl & Marilyn Murphy, Owners, Kolor Twist
DESIGN & DEVELOPMENT

A fast, easy to navigate, and discoverable website major factor in conversion boost.

With little of the Squarespace website design remaining, we had carte blanche to build a fast, user-friendly store that maximizes product discoverability:

Outdated Website Design with Little Branding

Designed a modern, on-brand website that allows for easy expansion and future growth.

Squarespace Catalog Not Optimized

Re-worked the assortment top to bottom to further enhance product discovery and overall user experience.

Not Enough Copy About the Business

Increased copy on homepage and built relevant pages about their service offerings in preparation for SEO marketing.

Outdated Product Catalog Causes Friction

Enhanced the old catalog with modern amenities such as barcodes to allow scanning products at point of sale.
ONGOING SUPPORT & MANAGEMENT

Ongoing support strengthens and streamlines business operations.

Businesses need more help as they grow, not less. We bring the skills and experience Kolor Twist needs to confidently grow over time. Here's how we help:

Shopify Experts Standing By

Kolor Twist now has qualified resources on tap to assist with Shopify-related issues the moment they arise.

Continuous Catalog Optimization

Built a brand new standalone catalog for selling in-salon services solely for the purpose of tracking staff commissions.

Manual Processes Leave Room for Error

Created a nearly-automated digital reporting system for commissions and payroll without expensive apps virtually eliminating human error.

POS Makes Tracking Inventory Difficult

Install and configure Shopify POS provides seamless in-store and online inventory tracking ensuring a sale is never missed.
Screenshot of the about page of kolortwist.com
Desk with computer

Audits & Strategy

Our initial assessment of the project uncovered several critical issues:

  • Outdated tech stack and Shopify theme
  • Inconsistencies within the product catalog, ranging from titles and descriptions to images
  • Inefficient internal processes for verifying customers' age, purchasing, reporting, and forecasting sales
  • No clear goals or objectives for growth

We addressed these issues by creating a comprehensive long-term growth plan, including goals planning, aiming to tackle both technical and operational challenges while strategically guiding the project towards future scalability and efficiency.

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