a case study

Case Study:
Collective - A Craft Beer Shop

A boutique craft beer, wine and spirits retailer in Calgary

Collective - A Craft Beer Shop logo

Our Challenge

Increase customer engagement during the Covid-19 pandemic with new online sales channel.

  • Provide new opportunity to engage with customers
  • Build email subscriber list
  • Customized training to allow autonomy

Our Challenge

Increase customer engagement during the Covid-19 pandemic with new online sales channel.

  • Provide new opportunity to engage with customers
  • Build email subscriber list
  • Customized training to allow autonomy
Collective - A Craft Beer Shop website on multiple devices

We discovered RS Creativ when we were looking to add an e-commerce sales channel to our retail operation. Our project required a tight timeline, but Ryan and Brennon completed our store in a timely manner and on budget, even with barriers. They were professional, tailored their service offerings specifically to our needs, and maintained clear communication the whole time. RS Creativ built a foundation for autonomy so we can update our own website with ongoing support and guidance from them as we grow our online presence.

Stacey McRae-Arbuthnott

Co-owner, Collective - A Craft Beer Shop

How we helped a local liquor retailer increase customer engagement.

Like many businesses during the Covid-19 pandemic, Collective was seeking an alternative channel to serve their customers while adhering to local health restrictions. Delivering this project in a short period of time and on budget was critical.

Our Solution

The Results

A beautiful boutique-style shopping experience that closely matches the in-store look and feel. Thought the initial assortment was small--only 40 products--the customized training manual they received allows them to confidently add products over time.

Collective now has a secondary sales channel to help them serve their customers near and far, thanks to local delivery and curb-side pickup options for all orders. All while adhering to local health restrictions.

Additionally, their online store has served as a critical platform for exclusive product launches, giveaways and seasonal bundles, opening up the door to reach more customers than ever possible with just their retail shop.

Monthly Plan

Jump

Industry

Retail liquor

Professional Services

  • Professional photography
  • Process design
  • Training

Technology Partners

  • Shopify
  • Klaviyo
Visit Collective  ❯❯