Website designers cost a lot these days, often exceeding $10k which is no small chunk of change, but - pretty or not - your site isn’t doing you any favours if it’s buried on the third page of Google and no one can find it.
If you just dead panned, don’t worry, you’re far from alone.
You wouldn’t believe how many business owners make the mistake of investing in a trendy design only to realize afterwards, it’s user experience and searchability that matter most when it comes to edging out in front of the competition.
In this post, we’ll take a look at 4 strategies that generate traffic, boost sales and get you discovered in ways eye-catching websites don’t:
- Shopify Marketing (Google, Facebook & PPC)
- Organic Traffic & SEO
- Email Marketing
Meet Your New BFF - Shopify Website Design
In the world of eCommerce, knowing what platform to build your business on is no small task - it’s actually one of the most important.
And here’s why:
Beyond purchasing a domain and setting up your product pages, there’s a LOT of technology that needs to be integrated behind the scenes to support a customer buying journey that ends in conversion. And without a doubt, Shopify’s the platform you want on your side.
Not only is it one of the fastest growing, cloud-based e-commerce platforms on the planet, it’s arguably one of the most recognizable - don’t believe us? Just ask Tesla, Pepsi or Heinz, they've been using it for years.
And don’t worry, Shopify isn’t just servicing the heavyweights of the industry, it’s also beginner friendly, affordable and intuitive, making it one of the most versatile platforms you can build and grow your business on.
But just because it’s DIY friendly doesn’t mean running and managing it are as easy - and that’s where an expert Shopify designer comes in.
Remember that start-up business you thought would only require a few products but grew out of control leaving your inventory and website in a mess? Yeah, that’s the kinda thing we at RS Creativ can fix AND optimize for you in no time - as long as Shopify’s onboard.
Optimize & Scale with Shopify Marketing
Watching your products fly off the shelves is a great feeling, but what isn’t is having no idea how to effectively manage the increase in demand.
Thankfully, digital partners make managing and running the marketing side of your business easy and something you never have to worry about.
And a quick way to boost traffic is by launching an ad campaign on social platforms like Facebook, Google and Instagram. Because when you hang out where your customers do, you don't just stay top of mind, you increase the likelihood they’ll buy from you.
And with lower cost per clicks than their competitors, Google search and Facebook ads can bring a landslide of new leads and sales to your site.
Another way to drive traffic is by taking advantage of the improved search features Google recently opened up to Shopify merchants in an effort to improve the visibility of their stores.
"The integration allows merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion 'shopping journeys' that take place every day through Search, Maps, Images, Lens and YouTube." - Sarah Perez, TechCrunch
Drive Traffic to Your Site with SEO Strategies That Top Search Results
When it comes to boosting your store’s online visibility and ranking on Google, there’s no strategy more tried-and-true than Search Engine Optimization (SEO). And when you rank on the first page of Google it means customers are seeing your store turn up in search results for a product they’re likely already planning on buying.
But SEO requires time, effort and a LOT of research - and more often than not, business owners don’t have the time or interest in seeing it through, which is why working with a reputable digital partner is paramount when it comes to creating and implementing SEO strategies that work.
And with the increase in online shopping since the pandemic, having a solid SEO strategy is more critical than ever.
What do we mean by that?
Making sure headings, meta descriptions, sitemaps, UX architecture and content creation are designed in a way that gets you discovered.
Another way SEO drives traffic is through landing pages and blogs that don’t just answer the questions your audience is searching for, but are jam packed with searchable keywords.
And when done right, Google starts to see you as trustworthy and before you know it, your ranking is higher than your competitors.
Generate Leads with Email Marketing
When it comes to generating leads, a solid email marketing campaign that nurtures your audience straight to conversion is a sure way to get noticed…and something Shopify can help you with.
How? By integrating an email platform like Klaviyo into your Shopify store.
With Klaviyo onboard you can customize customer interactions through every stage of the funnel - abandoned cart emails, welcome series emails, purchase confirmations, etc.
Klavyio also comes in handy for marketing your blogs, which means you’re checking all the boxes when it comes to increasing awareness, trust, and connections.
Want to know more about how Shopify and the right digital partner can transform your business? Let’s connect.